Two productsenter the ring.One stays.
OutPull is a permanent arena for digital products. Two products are matched against each other for a week — then the crowd decides who wins, one pull at a time. No algorithms. No paid victories. Just a rope and six days.
- No account needed to vote
- Free to register a product
- One battle a week
First in the ring
One product is in the arena waiting. Nobody has faced it yet, so the first battle here is still unclaimed.
Nobody's grabbed the other end yet.
slot open
Waiting for a challenger
HelloPresets
Cogsy the Stubborn · no battles fought yet
Battles run Monday 20:00 UTC to Sunday 20:00 UTC. Six days of voting, one vote per person, free. Enter your product and you could be the one standing opposite.
Three panels.
That's the whole game.
Get matched. Win by pulls. Stay as champion. Nothing hidden, nothing weighted.
Register your digital product. It is free, and it stays free while we are seeding the arena — there is nothing to buy.
Tell us how many people you can reach
We match you against a product whose audience is the same size as yours, and give you the date. Both sides get a week's notice.
Matched on reach, so turnout decides — not list size
Bring your people. Voting runs Monday to Sunday — six days — and the most valid pulls takes the crown.
Winners stay in the arena to defend
Win five in a row and you leave the arena a legend.
Five straight defences or ten career wins and a product retires from the daily grind into the Hall — then comes back every quarter for the Grand Champions tournament.
Empty plinth
Five consecutive defences and your product's portrait hangs right here.
Empty plinth
Five consecutive defences and your product's portrait hangs right here.
Empty plinth
Five consecutive defences and your product's portrait hangs right here.
Can your product
beat the champion?
Registering is free, and there is nothing to buy. Tell us how many people you can reach, we match you against a product of the same size, and you get a week to bring your community to a contest they can actually take part in.
- A permanent career page for your product, indexed and linked
- A direct, tracked link from the arena to your site
- A founder share kit in four formats: 9:16, 1:1, 4:5, 16:9
- Winners stay in the arena for free, for as long as they keep defending
- Matched against a product with an audience the size of yours
- Free to enter while the arena is being seeded
“Finally, a reason to email my list that isn't a discount.”
— the point, basically
Shout your question
How is a battle actually won?
Purely by valid public pulls. Nothing else counts, and nothing can be bought. If the crowd doesn't turn up for you, nothing saves you.
How many times can I vote?
Once per person per battle, no account required. Battles run six days, so one vote covers the whole week. Multi-layer anti-abuse checks protect the count, and suspicious pulls are held out of the total.
What happens on a tie?
The reigning champion keeps the crown. A challenger has to genuinely out-pull the champion to take the arena.
How do I get into the arena?
Register your product and tell us how many people you can realistically reach. We match you against a product of comparable size and confirm the date with both sides. While the arena is being seeded this is arranged by hand and costs nothing.
What does it cost to enter?
Nothing, for now. Entry is free while the arena is being seeded, and no payment is taken. When a paid challenger auction returns it will be announced before it applies to anyone.
What is a Grand Champion?
A product with five consecutive wins or ten career wins. It retires from the weekly arena into the Hall of Legends and returns for the quarterly tournament.
Still curious?
The fair play rules spell out exactly how pulls are counted, what gets rejected, and how the arena stays honest.